Tuesday, April 19, 2011

film: my love affair with the anticontemporary medium

I'm sure I've mentioned this before, but the program Exposure 3 ("taking the digital out of digital photography") was brought to my attention last night. Awesome as it may be -at a price that is completely unbelievable- it made me slightly irritated with the industry.

This program essentially converts your digital image files to look as though they were shot with virtually any film; push and cross processing options are available.

Why, I have to ask, is it that we so covet the look and feel of film and the traditional arts of the photographic darkroom, but so few people shoot film anymore? Apparently the concensus is that it is less expensive but I don't see photography services or talent becoming less expensive, so I'm not sure how that makes sense. Does this whole situation not seem hypocritical and flat out fake? Have we so really gotten so far ahead of ourselves that authenticity means nothing? I know people (gasp) buy fake designer bags, and I feel as though digital photography, in some aspects, is doing the same thing. Digital can be its own art form on so many levels but who's to say where to draw the line?

Just shoot film for heaven's sake.
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