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| photographs copyright megan crist 2011 |
I have been gawking at the website and catalog for West Elm for a few years now and today was my first in-store experience. I must say it's ten times better than anything online or in print. What fabulous merchandise that I never would have come across just by flipping pages or clicking links. I know a lot of people only shop online now (I admit I do a lot of internet ordering myself) or find what they want and go online to find it at a more affordable price.
In any case, the reality is, nothing is quite like walking through well done shops. No, I don't want to rummage through a sloppy rack of clothes or messy shelving of picture frames or dishes spewed haphazardly about only hoping not to be broken by the end of the day. Should this be so, I'd rather go online. However, an immaculate shop is comfortable and convenient; a shop done right is a welcoming mecca of beautiful things that you can take home with you right now. It is clean. It is fresh. It is well-lit.
West Elm is one such shop.
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