Friday, July 8, 2011

editing: the off details which irk me



I may not have "editor" as one of my job titles, but I find myself constantly editing incorrect grammar or spelling while reading posts on official company Facebook pages, blogs, and even actual articles (an error on Kate Spade's Facebook page actually prompted this post). Additionally, I criticize the lack of trim space alotted when too much of a layout is missing from the edge of a magazine page. This has happened repeatedly in Vogue, which, in my opinion, is completely inexcusable. I cannot tell you how many times I've been frustrated with confusing graphic design choices by designers involving anything along the lines of spacial relations or visual hierarchy.

While I was not an English major, I read a lot and I write a lot. I studied photography and I have a design degree. Everyone makes mistakes, but I feel like I see them so often that people are becoming too careless.

Now and then, it has been casually mentioned that I'm anal with respect to details. Maybe so, but what happened to correct English and presentation standards?! I can't appreciate a sloppy spread or technically disastrous photograph and I can't be bothered with an explanation for how the following ever made it to my news feed:

"we think you'll agree this classic have never looked so good."

What kind of sentence is that? I'm certainly not an authority of any kind, but I do wish a bit more thought would go into presentation. The first thing I think when I come across a media/communications error is how unprofessional it looks. What kind of business would possibly want to project such an image?

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